About Us

At Rhino-Rack, we believe there’s an adventurer in all of us. It’s what drives us to create world-ready outdoor gear, born and proven in Australia. The type of adventure is less important than getting out in the first place. A quick morning surf is as valuable as a big day in the mountains. Every time we load up the car and hit the road, it’s a victory. As someone smart once figured out, a job expands to fill the time you give it. So you have to make space for adventure.

Core values

Our values reflect those of a business started by a band of explorers and adventurers with a love and care for the great outdoors. That spirit is in all that we do, and every product we make.

Protecting nature for nature-lovers

The best thing we can do for the environment is make our stuff last longer. We care deeply about preserving the landscapes we love, and work hard to minimise our environmental impact right across the board - from design, right through to manufacture and distribution.

Making adventure accessible to all

Every journey has to start somewhere. Whether you’re a beginner, enthusiast, or veteran explorer – hitting the road for work or play – we strive to build products which help make adventure inclusive for everybody.

Dedicated to new discoveries

We’re not bound by convention. Our success – and much of the fun – lies in developing new ways to do things. We’re always seeking what's next by embracing the thrill of discovery and experimentation.

Championing Aussie grit

Everyone at Rhino-Rack is prepared to roll up their sleeves and give things a a go – even if it’s outside our comfort zone. It’s this Aussie grit – that sense of courage and determination – which unites us and our customers.